Digital Marketing

Growth Hacking Techniques for Digital Marketing

This online course will teach you how to use digital channels to advertise products and create brand awareness.
Are you tired of constantly promoting your brand(s) to customers and having nothing to show for it? This course will teach you the concepts of digital marketing and show you the history and evolution of digital marketing over the years. You’ll learn growth hacking techniques, how to convert prospects into loyal customers of your brand, how Search Engine Optimisation (SEO) works and how to utilise social media for digital marketing.

What You Will Learn In This Course

• Discuss the history and evolution of digital marketing over the years
• Explain the concept of growth hacking and the thought process of a growth hacker
• Summarise how to turn cold prospects into dedicated customers of your brand
• Analyse the importance of content in digital marketing
• Describe how search engine optimisation (SEO) works
• Identify the essential components of e-mail marketing
• Recognise the true influence of Facebook as a marketing platform
• Recall how to use Instagram effectively for digital marketing
• Indicate the effective use of Twitter in the world of digital marketing
• Outline the growth hacking techniques required to effectively use Youtube for business purposes
• Recognise mobile’s potential as an effective digital marketing system.

Your SWOT Certificate is:

• Ideal for sharing with potential employers
• Include it in your CV, professional social media profiles and job applications.
• An indication of your commitment to continuously learn, upskill & achieve high results.
• An incentive for you to continue empowering yourself through lifelong learning.